Kill the Company will take place during the OLX Leadership Reinvent meeting in Kraków
An Experiential Storytelling Exercise
"Kill the Company" is an experiential group exercise focused on creating formidable, imposing competitors for OLX's businesses. By co-creating a set of well capitalized, technology-enabled, deeply talented companies in your competitive space, the exercise prompts teams to not only stretch their conception of the possible, but react to the forces shaping their clients & markets.
CONCEIVE & STRATEGIZE
Imagine your most fearsome competitors, unconstrained by the limits placed on today's incumbents. Design their marketing and growth strategies, including their go-to-market approaches and value propositions.
CONVEY & CONNECT
Shape their stories, how they capture the imaginations and loyalty of their customers, investors & other stakeholders. Find the storytelling elements that resonate most with key audiences.
REINVENT & REFOCUS
Redesign your current firm to effectively respond to these challengers. Re-imagine how your company thrives in this future environment.
OLX Company Killers (to be refined over coming weeks)
[ILLUSTRATIVE EXAMPLES. 3-5 Company Killers will be determined based on calls with selected OLX leaders in August]
Company 1: Technology play
[Large Tech Firm (tbd) aggressively builds AI-driven shopping bot that bypasses marketplaces through deployment of powerful proprietary technology (GAI + User Data?) ?]
Company 2: Talent play
[Top VC fund (to be determined) builds greenfield new competitor, hires 10 prominent industry leaders & commits major funding to stand up new competitor]
Company 3: Investment Play
[Large global PE firm partners with sovereign wealth fund to invest major €€€ to consolidate 3 competitors and achieve massive scale]
Timeline
[ILLUSTRATIVE - TO BE BUILT OUT BASED ON THE COMPANIES CREATED ABOVE]
2026: Company 1 Public Launch
Backed by... Company 1 announces...
2027: Company 2 Upends Industry with New ...
Company 2's new xxx product /service achieves yyy in revenue within only 6 months, propelling the company...
2027: Company 1 Announces Acquisition of ...
Shocking industry analysts, upstart Company 1 announces....
2028: Company 3 Files for IPO
Reporting Revenue of XXX and Net Income of YYYY, Company 3...
2029: Company 2 ....
Company 2...
2030: Analyst Report on European Online Classified Marketplaces Ranks OLX as #6 by revenue
Company 2, Company 3 and Company 1, each less than 4 years old, sweep the top 3 places ...